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App Install Metrics

Sometimes you come across an article that has everything you’re looking for. It validates some of you assumptions while teaching you some stuff you didn’t know. This article by Greg Sterling from Marketing Land does exactly that. Thanks Greg! https://marketingland.com/report-facebook-the-top-network-for-app-installs-google-apple-follow-258622

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Affiliate Summit East

I love trade shows and expos. They basically cram thousands potential customers into a room and put everyone into the mood to talk! So much opportunity and the frenetic pace of shows can quickly become overwhelming. It’s easy to lose sight of your show ROI. Without achieving your ROI goals, the time and expense necessary […]

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Richelieu Hotel Greater Napanee

Fez.media believes in getting MOAR. Never be satisfied, never be complacent, always seek MOAR. MOAR results, MOAR expertise, MOAR sales. That’s why Fez.media has moved our offices to 42 Dundas St East in Greater Napanee. While we still work “in the wild”, it’s not always convenient for meetings with clients. To that end we’ve taken […]

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Claire’s just went chapter 14 in yet another example of how malls are killing their tenants. While mall traffic is declining, lease rates in malls are still climbing. In classic marketing measurements, the CPM of malls have become unsustainable! In the “olden days”, the cost of rent made sense because of the number of people […]

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In October 2015 Google confirmed the use of RankBrain to provide better and more relevant search results. People gravitated to Google over the other major competitors because it used to be eerie how well Google could predict what people were looking for. Not any more… I don’t have empirical data to support this, I just […]

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Working on hyperlocal campaigns requires drilling down into specific demographic information. In running a recent campaign I needed to find the location of users based on their area code (that’s all we had available). I found this table to be really helpful! North American Area Code Listing I have noticed that the above link is […]

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