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Richelieu Hotel Greater Napanee

Fez.media believes in getting MOAR. Never be satisfied, never be complacent, always seek MOAR. MOAR results, MOAR expertise, MOAR sales. That’s why Fez.media has moved our offices to 42 Dundas St East in Greater Napanee. While we still work “in the wild”, it’s not always convenient for meetings with clients. To that end we’ve taken […]

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Claire’s just went chapter 14 in yet another example of how malls are killing their tenants. While mall traffic is declining, lease rates in malls are still climbing. In classic marketing measurements, the CPM of malls have become unsustainable! In the “olden days”, the cost of rent made sense because of the number of people […]

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In October 2015 Google confirmed the use of RankBrain to provide better and more relevant search results. People gravitated to Google over the other major competitors because it used to be eerie how well Google could predict what people were looking for. Not any more… I don’t have empirical data to support this, I just […]

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Working on hyperlocal campaigns requires drilling down into specific demographic information. In running a recent campaign I needed to find the location of users based on their area code (that’s all we had available). I found this table to be really helpful! North American Area Code Listing I have noticed that the above link is […]

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When working with third party agencies for your ecommerce strategy, you’ll often want to provide reporting access to your online marketing agency. Paypal has changed the interface but it’s still rather simple to add additional users to your Business Paypal Account. Login to your Paypal business account Click on the Gear beside Logout In the […]

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Formerly known as My Client Center (Google MCC), the Adwords Management Dashboard allows agencies like Fez Media to manage your Adwords account without giving visibility to your billing information. This setup also allows you to maintain control over your Adwords account and keep all historical data and learnings from your Search Advertising efforts. Setting up […]

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